The name Li Jiaqi (李佳琦) is synonymous with lipstick in China. His meteoric rise from a humble makeup counter employee to the “Lipstick King” (口红一哥) is a testament to his charisma, product knowledge, and the power of live-streaming commerce. His enthusiastic endorsements have propelled countless lipstick shades into the stratosphere of popularity, and YSL 72, a particular shade of the iconic YSL Rouge Pur Couture line, is a prime example of this phenomenon. This article delves into the YSL 72 craze, exploring its connection to Li Jiaqi's influence, the broader context of his career, and the lasting impact he's had on the beauty industry.
Li Jiaqi's journey is a compelling narrative, a modern-day rags-to-riches story built on the foundation of a single product: lipstick. His "ten-year lipstick road" (李佳琦的十年口红路), as it's often referred to, started with a deep understanding of cosmetics and a passion for sharing his expertise. He meticulously honed his skills, mastering the art of application, color analysis, and effective communication. This wasn't merely about selling products; it was about building trust and establishing a genuine connection with his audience. His initial success came from his ability to demonstrate the transformative power of lipstick, showcasing its ability to enhance one's features and boost confidence. This is a key element that differentiates him from other influencers – he's not just selling a product; he's selling an experience, a feeling of empowerment.
The rise of live-streaming commerce in China provided the perfect platform for Li Jiaqi's talents. His engaging personality, combined with his encyclopedic knowledge of cosmetics, captivated viewers. His live streams weren't just product demonstrations; they were interactive performances, filled with humor, relatable anecdotes, and a palpable sense of excitement. This created a community around him, a loyal following eager to participate in the shared experience and trust his recommendations implicitly.
His promotion of YSL 72 is a particularly compelling case study of his influence. While specific sales figures for the shade remain undisclosed, its widespread popularity is undeniable. Videos featuring Li Jiaqi and YSL 72 abound on platforms like Weibo and Douyin (TikTok's Chinese counterpart). Searches for "李佳琦 YSL 72" yield countless reviews, swatches, and tutorials, demonstrating the enduring impact of his endorsement. The shade's popularity wasn't just a fleeting trend; it became a cultural phenomenon, a testament to the power of influencer marketing in the digital age.
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